Understanding Flybuys
Launched in 1994, Flybuys spans Coles supermarkets, Coles Express, Kmart, Target, First Choice Liquor and hundreds of partner brands earning 1 point per $1 spent across the entire network.
Earning More Points
Weekly bonus point offers in the Flybuys app can provide 5,000-20,000 points for targeted product purchases. Activating these offers before shopping is the single most impactful strategy. Flybuys Boost subscription at $3.99 per month provides additional bonus multipliers and exclusive member-only deals unavailable to regular members.
Best Redemption Options
2,000 points equals $10 off at Coles. Converting to Velocity Points at 870 Velocity per 2,000 Flybuys represents excellent value for Virgin Australia travellers seeking upgrades and free flights.