Kmart Australia
Kmart repositioned itself in 2016 as a design-forward discount retailer launching the Anko private label range that now accounts for over 85% of sales. Kmart wins on homewares, storage solutions, kitchenware, casual clothing and baby products at genuinely competitive prices.
Target Australia
Target positions slightly above Kmart on quality and price targeting families seeking better quality everyday essentials. Target wins on clothing quality, school uniforms, selected electronics and bedding categories.
Verdict
For most Australians, Kmart offers better overall value on everyday purchases. Target is worth visiting for clothing particularly children's school uniform ranges that offer better durability at a modest price premium over Kmart.