Mecca
Founded in Melbourne in 1997, Mecca is an Australian retail success story now operating 100 plus stores nationally. The Beauty Loop rewards program builds fierce loyalty with tiers at $300, $600 and $1,200 annual spend thresholds unlocking increasingly valuable benefits and exclusive products.
Sephora Australia
The global beauty retailer opened in Australia in 2014 bringing its extensive brand portfolio and Beauty Insider loyalty program. Sephora's strength lies in accessible entry-level sampling and well-known brand exclusives.
Brand Exclusivity
Some brands sell exclusively through one retailer. Drunk Elephant and Sunday Riley are Sephora exclusives while Charlotte Tilbury and Augustinus Bader are Mecca exclusives in Australia, influencing where serious beauty shoppers must shop.